If this seems random to you, it’s because it is.
I hope, for your sake, you will still proceed.
Here’s the thing: Grocery Outlet.
Has the potential to make your life better.
That’s it. That’s all I have to say.
Not true. I actually have a lot more to say about the edifying and valuable experience of shopping at Grocery Outlet, rather than, say, Whole Foods, Trader Joe’s, or Safeway. Or for my East Coast sisters and brothers, Harris Teeter or Kroger’s. Do you have Grocery Outlets on the East Coast? I don’t think so, but there must be an equivalent discount grocery store that absorbs all of the extra, leftover, made-too-many-didn’t sell enough items that are cast offs from the higher end or mainstream grocery stores. And if not, I hope that Grocery Outlet will make it to the East Coast very soon.
Because,
Grocery Outlet, sometimes (very disrespectfully) referred to as “Gross Out”, is actually the best.
Here are at least 10 reasons why:
1. Amazing selection of organic, quality foods, even from local farms and dairies.
2. Artisanal pantry items from small-scale producers.
3. Best music in the grocery biz. I shopped at the Vallejo Grocery Outlet on Admiral Callaghan exclusively for 3 years and never once did the music in that place fail me. Mo-town vibes all day every day making even someone who felt dead inside start to shake her booty and wiggle down the aisles. When we had to move away suddenly early last year I was skeptical there’d ever be a Grocery Outlet with as good of tunes. But y'all wouldn’t believe my luck. Petaluma Grocery Outlet, ALSO has a fantastic soundtrack. That’s how good it is. It makes you feel like you’re a moviestar in some indie film about a single mom just trying to survive in this treacherous, heartbreaking, tragic, spectacular, magical, glorious, beautiful world. A single mom who is so goddamned thrilled to be spending 50% less than she would be at Whole Foods, on twice as much actual food. Food she’s excited to eat and feed her daughter. And we love to eat.
4. Diversity. If you are a white person who only ever sees and interacts with other white people and/or you live in a predominantly white, fairly privileged community- I am not mad at you. I am also white and fairly privileged and now live in a town which is predominantly white and fairly privileged. Are there people of color aka indigenous and world majority folks living in Petaluma, CA? Of course. However, Petaluma/Sonoma County, CA has an incredibly high cost of living relative to the rest of the USA and since Black/brown/indigenous/world majority folks have been enslaved and/or oppressed for the last 300+ years in this great nation, access to building any kind of wealth or being free to prosper has been denied these folks, their families and ancestors, all the way up until now. It’s still happening every day. So are you likely to see mostly white people at a Sonoma County Whole Foods? Yes. Are you likely to see a mix of folks at Grocery Outlet, including more people of color? Also, yes. Diversity, inclusion, and wealth redistribution are important to me, that’s why I love supporting and being a part of the ecosystem of Grocery Outlet. Which leads me to…
5. Guess who doesn’t own Grocery Outlet?
Jeff Bezos.
Grocery Outlets are locally-owned and operated, and the ones I’ve been to have been owned by people of color and employ a large number of women of color, working moms, seniors, and folks who are differently-abled. I’ve gotten to know some of our cashiers, one of whom I always see at school drop-off at my daughter’s elementary school. Things like that make me feel more connected to my community and I prefer that feeling over lining the pockets of a billionaire with a track record of oppressive labor practices and just a big pile of fuckery in general.
6. I like saving lots of money. Like, lots. I’m not going to make this one flowery, because it’s just math:
More groceries that are delicious and healthy x less money = happiness.
7. I’m a sucker for an underdog, which has bit me in the butt in some major ways, but not in this case. In this case, the underdog doesn’t bite, only cuddles and looks lovingly into my eyes and then cuddles some more.
8. Plants. Y'all know I love plants. I’m a florist for pete’s sake. Some of my plant children have grown into teenagers by this point, having purchased them on my 26th birthday, my first year living in San Francisco, almost 12 years ago. But I always find room for new plant babies, and Grocery Outlet, at least in Petaluma, really comes through in this regard. I’ve gotten spider plants and alocasia and anthuriums, and palms, and pilia. They have calathea and cacti and rabbit foot ferns.. I could go on but you get it. Plants. Great selection at reasonable prices.
9. Beverages. I also really really love beverages. All the beverages. I love trying different beverages and Grocery Outlet has some of the most fun, tasty, and steadfast: La Croix all the flavors, Oat milk, Almond Milk, Cashew Milk, Walnut Milk, Coconut Milk, Flax Milk, literally every kind of milk that doesn’t come from cows, PLUS all the cow milk too. Kombucha, kefir, and every fermented drink that I ever want: wine, beer, hard kombucha, sake, every kind of liquor. Great tea selection. Even sort of out there drinks like reishi mushroom black lemon tea in a can and Genius coconut smoothies.
10. Every now and then I like looking cute when I go grocery shopping. On these rare occasions, I don’t go to Grocery Outlet. I go to the local community market downtown where all the cool attractive people seem to shop and I buy the few items that I can’t find at Grocery Outlet, like locally-made artisanal bread and Frey organic wine. The other 90% of the time, I prefer to grocery-shop looking however I look, which is typically a bit disheveled and tired. I am embraced at Grocery Outlet, where everyone else also looks however they look and it’s fine. With Marvin Gaye on the loudspeaker we all feel like a million bucks regardless, and are much closer to those million than if we’d shopped elsewhere.
11. (I knew there would be more than 10.) Minimizes waste/ keeps more food out of landfills/ helps small food businesses. By selling overstock at lower prices, Grocery Outlet helps provide affordable food to working class people, and also prevents the waste and carbon emissions that good food in a landfill would create.
In conclusion, I’m a fan of Grocery Outlet for at least 11 pretty good reasons. If you’re lucky enough to be friends with me on Instagram (haha jk I’m just feeling cheeky), then keep an eye out for some of my favorite yummies from Grocery Outlet. Nobody is paying me to say this. If they did I would probably use it to buy stock in Grocery Outlet.
Jaclyn Edds Konczal | February 2022